Advertise
Your Business or Service on Boomer Radio!
We
would like to design an Advertising Campaign for You
Because
every business and service is unique, the Boomer Radio Sales Team works with
each of
our clients to customize an Advertising Campaign that meets their
individual needs and objectives. Boomer
Radio is an exciting new medium. Our Sponsors
feel that we are a cost-effective way to reach a highly
educated and affluent
audience.
Boomer Radio reaches
the At-Work Consumer
While traditional
radio is primarily listened to while in the car, Boomer
Radio
reaches consumers in the work place. During the day, Internet Radio
is unsurpassed as an Advertising medium.
Boomer Radio's
listeners can easily access additional
information about
your business' goods or
services, because they are at a point of purchase, their computers.
And, Boomer
Radio's audience listens nearly 4 times longer (per session)
than traditional radio listeners. This makes us a very affordable and
efficient way to Advertise.
Boomer
Radio targets the largest and most affluent consumer group - The Baby
Boomers
- According to the
Census Bureau, there are 78 million Baby Boomers in the
United
States
- Baby Boomers are
decision-makers. Of all Managers and Professionals, 56.3%
are
Boomers
- 51% of Boomers are self-employed as CEO/Chairman/Owner
- Boomers are the largest segment of homeowners, with 70.5%
in 1998. The
national
average for
the total
population is 64 to 67%
- Boomers represent 48% of the Labor Force
- 7 in 10 Boomer Couples are dual-earners
- Boomers are investors, and are 35% more likely
than the general population to
have
a portfolio with a market
value
of between 250k and
499k
- Boomers purchase 41% of all new cars. This does not include
purchases for
children
of Boomers
- Boomers are 51% more likely to Travel than
other groups
- Boomers watch less television than
other groups, and must be reached
through
other
media
- Boomers dominate Consumer Electronics,
Technology, Entertainment,
Health
and
Fitness, and the
Home Improvement retail sectors
- They are also the most affluent
and most educated population
segment in raw
numbers
Become a Charter Advertiser Today!
E-mail
us with your daytime contact information and let us design an
Advertising program for you.
Thank
you for helping to make Boomer Radio
one of the fastest growing Internet Radio stations!
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